Social media
optimization (SMO) refers to the use of a number of social media outlets and
communities to generate publicity to increase the awareness of a product, brand
or event. Types of social media involved include RSS feeds, social news and
bookmarking sites, as well as social networking sites, such as Twitter, and
video and blogging sites. SMO is similar to search engine optimization in that
the goal is to generate traffic and awareness for a website. In general, social
media optimization refers to optimizing a website and its content in terms of
sharing across social media and networking sites.
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